According to a 2019 survey, it was ranked as the 11 th most popular mobile social networking app in the US, reaching 8.03% of mobile users.īut over the last year, Discord became the go-to chat app for people from all sorts of backgrounds and niches. This change became effective across all of Discord on December 1 of the same year, replacing the existing Whitney font that had been in use since launch.Discord was initially launched in 2015 to provide gamers a platform where they could freely communicate and form tight-knit communities around their interests. gg" top-level domain, where the messaging platform was originally hosted at ("discord.gg"). On November 29, 2022, it was announced that Discord would, for the first time, introduce a custom, proprietary font called "gg sans", referencing the popular slang term used in gaming, as well as the ". Additionally, as of late July 2021, the updated Clyde has fully replaced the previous one as the splash screen of the mobile app. During the week of May 24, 2021, a glitch on Discord's home page on certain web browsers showed the former logo, leading people to believe that Discord reverted back to the former logo.Īs of June 9, 2021, this logo has now replaced the previous one on the title bar on the desktop client. This logo attracted a lot of negative reception, with people particularly ridiculing the wordmark and the new color, while the updated Clyde icon was met with a more positive reception, mainly for symmetrical design. The "blurple" color was also changed to #5865F2 from the original #7289DA for a more "playful" look furthermore, to reflect the switch from gaming to a general purpose social network, Discord introduced "Imagine a Place" as its new strapline. For a time, it and associated branding elements were also used on the Google Play Store, although it has since been reverted to the former branding.Ĭlyde was slightly redesigned in order to make it horizontally symmetrical (since the former logo is not), as well to release it from the bubble it was previously inserted in to make it easier to apply on new mediums. trademarked this logo and font in 2020 and had rolled them out on beta versions of the app the following year.
Before the official announcement, Discord Inc. On May 13, 2021, Discord officially announced its new logo on its 6th birthday livestream.
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